For those of you out there who are thinking about running a private home stay business, imagine once again how important the interior design is in attracting customers to a private home stay.
The process of searching for a private accommodation is simple. After entering the destination, date, and number of people, what do you see on the screen?
A picture of your room, which takes up half of your phone screen.
民泊経営をお考えのそこのあなた、民泊の集客において、インテリアのデザインがどれほど大事か今一度、想像してみてください。
単純な話、民泊を探す手順は、行き先を入れ、日付、人数を入力後、表示されるのは何でしょう？
スマホ画面の半分を占める、お部屋の写真です。
It is quite natural, and I am sure you are aware of this, but you think it is a matter of sensitivity, and if you are confident about it, you may do it yourself, or you may try to select a stylish-looking company for the time being.
You may be able to create a "stylish" room to your liking, but is it really a room that meets the needs of the tourists who frequent the area and want to stay there?
そんなことは至極当然ですし、分かってはいると思いますが、感性の域だと思い、自信のある方はご自身で行なったり、とりあえずおしゃれそうな業者で選ぼうとしていませんか？
それではあなた好みの「お洒落」なお部屋は出来上がるかもしれませんが、それは果たしてその地域によく来る観光客のニーズにあった、泊まりたいお部屋でしょうか？
And the scariest thing of all is that the furniture, which cost hundreds of thousands of yen to furnish and in larger properties, millions of yen, cannot be changed so easily.
They are like tattoos for a private residence. If you cut corners at the beginning, it will be difficult to change it for a long time unless you are a wealthy person.
そして何より怖いのが、インテリアを組むのに数十万円から、大きい物件では何百万円とお金をかけた家具たちは、そう簡単には変えられません。
民泊にとってのタトゥーも同然です。初めに手を抜いてしまうと、富豪でない限りは長きにわたり変えることは困難になるかと思います。
In conclusion, I think it is absolutely best to order the interior design of a private accommodation from the beginning from a designer with specialized knowledge.
We have done all of our own work in private accommodations, operating from central Tokyo, including Shinjuku, to tourist destinations such as Atami, and have designed interiors to suit the local market. At a property in Kamata, which was registered as an inn business, we achieved a V-shaped recovery from reservations of one or two nights per month to 90% occupancy the following month after making some modifications.
In addition, major agencies often outsource designer representation, which makes the request fee relatively high.
While meeting the needs of our clients, we analyze the local market and propose rooms that are not only fashionable but also get reservations.
We would also be happy to help you leverage a property that is already in operation.
Please feel free to contact us.
結論、民泊のインテリアは、専門的な知識を持ったデザイナーに初めから発注するのが絶対に良いと思います。
私たちは、自社で民泊のすべての業務を行い、新宿をはじめとする都心から、熱海等の観光地まで運営をし、地域のマーケットに合わせてインテリアデザインをしてきました。旅館業として登録されていた蒲田の物件では、月に1〜2泊の予約から、手を加えた翌月には9割稼働のV字回復の実績。
また、大手代行会社ではデザイナー代行を外注をすることが多いため、依頼料は割高になってしまいます。
お客様のニーズに応えつつ、その地域のマーケットを分析し、お洒落なだけのお部屋ではなく、予約の入るお部屋を提案します。
また、すでに運営をしている物件のテコ入れもぜひお任せください。
ぜひ、お気軽にお問い合わせください。